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Alessandra Botto is an explosion. But an explosion in its positive sense: a combination of energy, creativity, courage and intuition. A play on words that finds the perfect combination in her brand. Have you ever wanted to have a bag that, when needed, becomes a backpack, or vice versa?
The Farm La Spora for generations collects fresh Abruzzo truffles from the woods around the river Sangro, between Abruzzo and Molise, always a generous source of this precious tuber. Fresh truffles are rare and precious, they are the best that the wise alchemy of soil, climate and vegetation can create.
The farm Le Selve di Monate is reached by taking a dirt road, which crosses a forest of robinia, chestnut trees and hundreds of colorful hydrangeas. A trip aboard a pick-up with Luca and his son Giacomo, who take me to a place surrounded by nature, where the Franzetti family decided to dedicate their lives to the production of peaches, those of Monate.
There is a figure of a tutelary number in Palermo, complementary to that of Santa Rosalia. It is the Genius of Palermo, depicted as a mature man with a split beard, crowned and embraced by a snake that feeds on his chest. The Beer of the Genius is dedicated to this mythological figure, produced in the eponymous brewery in the heart of the Bonagia district.
Not far from the historic centre of Ivrea, hidden among the houses, is the Rabèl brewery. Daniele and Davide, who have been friends and colleagues since 2012, opened the doors of their Taproom, a place where you can feel the scents and aromas of the beers they produce from the very first moment.
A place where everything smells good. This was able to do Antonino Azzarello, responsible for the company Aroma di Mascarella, in the homonymous district of Caccamo, near Palermo. With a very precise vision, he was able to transform a stony country soil in a place where, besides planting the classic olive or almond trees, he was able to sow and make fertile ten medicinal plants
Riccardo, one of the partners of the company 25k gin, told us how from exotic scents of travel with his partner Simone, first the idea was born and then the 25k gin. A juniper distillate left in infusion with licorice, anise, lemon peel and made unique and special with the addition of 24k gold.
The historic Baschirotto Beekeeping produces for over 40 years many varieties of honey, including energy honey, as well as grappa and liqueurs. Founded in 1981 by the grandfather of the current owner, the company is very concerned about the health and well-being of its bees.
In the territory of Legnano stands out the Legnano brewery, an important brand within the Made in Italy, with a production of about 160,000 liters per year. A firm established over time that has been able to combine product quality, experimentation and commercial development with a group of determined and brilliant young people who have built ideas that have become styles.
The concept of agritourism in Sicily is a total immersion in a world where nature, culture and gastronomy blend in perfect harmony. What happens here at the Santa Margherita is thanks to the Mollica family and Claudia, always smiling and helpful with customers and tourists who choose the Santa Margherita for their holidays in Sicily. She is the one who accompanies us on our fantastic tour among the citrus trees and animals of the educational farm.
Castiglione Olona is a small town near Varese and right here, in total contrast, stands Albore, a studio where through the most innovative technologies are designed and produced design lamps. Albore is the reflection and innovative, brilliant and green expression of its two young founders, Jacopo and Mirko, creative and visionary designers.
In 1948 Vittorio Siniscalchi opens the Maison Siniscalchi, one of the only six shirts in Milan at that time, which is still alive and vital thanks to the imagination, skill and experience of his son Alessandro and Cinzia, the brilliant wife of Alessandro, The organisation and communication of the event.
From this shop, "di terra e di fuoco", in via del Quattro Aprile in Palermo, even Mick Jagger passed. It is the most beautiful memory to date of Lavinia Sposito, who spends her days here working on the terracotta and turning it into splendid ceramic works.
In Sicily it happens that men give olives to women, even when they are old, as a sign of life and prosperity. And this is where Giovanni acts. Olives are his love, his family, his consolidation with the earth.
Collettivo 22 was founded in 2019. It is a craft place where me and Eleonora, a designer and architect, have been able to create unique products. We met inside a place where to bring out your own ability, do your own, use your hands and grow your creativity
Founded in 2009, Negozio Leggero aims to reduce waste and promote responsible consumption. With over 1500 products available, from groceries to personal and home hygiene products, the store offers a wide range of items sold in bulk or with the vacuum system to return.
In the workshop, master glassmaker Ballanti also considers every stage of the glass work is important, whose beauty comes from the fusion of purely formal values, such as the originality of the design or linear synthesis, and from an execution careful and skilful technique, as well as the quality of the material used: glass.
Monza, cultural and sporting jewel of the province of Brianza, gives the birthplace of Torrefazione Cafe' Tropical, a small family business, which stands out for its unmistakable aroma of roasted coffee and its passionate history.
In the heart of Upper Piedmont, on the banks of the picturesque Lake Orta, an excellence of Italian artisan chocolate is born: Audere. Diego told us the story of Audere, their production philosophy and future projects that continue to innovate the world of handmade chocolate (and not only).
The objective of our company is to recover and preserve local biodiversity. We have given life and revived from extinction a series of local ecotypes that were once cultivated in this area. For twelve years - indeed even more - we have been collecting the seeds, in particular the seeds of the curly tomato. We grow it in dry culture, that is without water, giving it a very sweet taste.
A real little gem, the one located in via San Gaetano in Livorno. Yes, because it is here that Cristina Piombanti, now about thirty years ago, opened its own Art Laboratory, where small masterpieces in ceramic, wood and fabric are made in the name of Made in Italy.
At the beginning of the nineteenth century, the tasty and delicious dough from which the Piedmont gianduiotti are derived. This ancient tradition is carried on today by master chocolatiers, such as Luca Bellesio, in Lenì (TO), where the gianduiotti are cut and wrapped by hand.
In Sicily, the company adventure of Nicoletta, Giorgio and Giuseppe Scimeca, a sister and two brothers who founded together the eponymous pastry shop of Caccamo, from where dozens and dozens of packets of cookies start every day, packs of almond paste and much more. A company that has never forgotten its origins and which has chosen to carry on the social sense of pastry.
Giuseppe Lisciandrello is an entrepreneur who, after having managed two wine shops for years, has decided, supported by his partner and administrator Luciano Tocco, to produce wine himself in a farm and winery in San Cipirrello, where everything tastes of wine and where the landscape takes your breath away for the emotion it causes.
Farmer, winegrower, producer, wine master and wine connoisseur. He still does not know how to define himself, at almost 45 years old, Gaspare Triolo, who today manages, supported by the family, the Terra di Gratia, a company that produces wines in the countryside of Corleone and where American tourists meet to observe and taste Sicily.
From Giuseppe is born the story of U Barunieddu, a center for the production of not only jams practically made on the spot, but also creams of "sfincione", "peperonate", cream of "caponata" and everything that, starting from simple ingredients, can be spread on bread.
The noise of a sewing machine and the time that passes slowly, even if it always seems to escape from the hands and never be enough, this is what you experience at Sartoria NM. Nadia Mottinelli’s tailoring is a colourful world, made of cotton bobbins, needles, sewing machines and creative ideas.
This is the story of La Dolceria - The secrets of the cloister, inside the monastery of Santa Caterina in piazza Bellini in Palermo, whose activity was resumed in 2017 with the aim of enhancing the conventual confectionery of Sicily. Cannoli, biscuits and cakes that have become the centerpiece of tourism in the city, with hundreds of tourists, but also Palermitani willing to make long lines to taste the flavors of the past.
A life made of milk. Since childhood. To choose the best one for making mozzarella, or pecorino cheese or caciocavallo or "vestedda" or ricotta. «Because every milk has its cheese and every cheese has its milk». This is the daily mantra that accompanies since the first light of dawn Angelo Serra, owner of the Dairy Farm Face of Caciocavallo
An Indiana Jones with the same passion for archaeology, but associated with honey. Could be called so Carlo Amodeo, responsible and founder of the homonymous company of beekeeping in Madonna Diana district, a hill overlooking the high Termini Imerese and where you can admire the entire gulf of Palermo.
My name is Angelo Bocchieri and I am a Shoemaker. I am part of a shoemaker family: my grandfather was a shoemaker, my father was a shoemaker too and my mother was a watchmaker.
In the name of bread. And in the name of his great-grandparents, grandfather and father, from whom he inherited an inheritance that is more than 100 years old. It’s a life of "chosen" that of Maurizio Valenti, current owner of the Antica forno Valenti in via Francesco Aguglia in Bagheria. Not just any bakery, but one of the few places that preserves the ancient recipe for the sfincione bagherese, symbol of street food in the world.
Pommes de Claire is a small atelier of sustainable women’s clothing and tailored wedged in the maze of alleys of the historic center of Mantua, just steps from the shores of the lake. Here, Chiara Salvioli, under the careful supervision of her cat Lilla, designs and sews clothes and accessories from fabrics recovered from the industrial production of high fashion.
Giorgia Ghetti is the founder of Koikoi, and was a marketing consultant in Milan, with a strong and well-defined academic and cultural background. Since January 2024, Giorgia has realized her dream, opening her own workshop in via Girolamo Rossi in Ravenna. A small atelier where she creates beautiful and unique pieces of clothing, for both women and children, with enthusiasm and passion.
The smell of craftsmanship has been in the air for generations at the Casa del Rame. Up there, on the railing of the last balcony, the mark left by grandparents Peter and Mary, who with inspiration thought of hanging copper utensils. The teachings handed down continue to be seeds that bear fruit because Casa del Rame is first and foremost family. A large family that includes and welcomes those who have been working side by side with the Mostarda craftsmen for years.
Shaping clay, bending steel, defining bodies between the borders of black and white: these are just some of the processes by which Yama Art becomes a place of art and encounter. Place of meditation, of a happy to meet inside and outside. Now we enter the world of Maia
Today the bees have flown to Val Fontanabuona, an industrious valley in Liguria, once an agricultural area and an area dedicated to the extraction and processing of slate, a calcareous material used in many sectors. Currently, Val Fontabuona is an area rich in valuable commercial and production activities such as the San Gallo Cinque Terre Distillery, in San Colombano Certenoli.
The reality created by Nunzia Laura in the heart of the city of Naples combines the goldsmith's art with legend, mythology and archaic roots. "Nymphè archaeology and jewels" is a constant search for new design and collaboration with experts, to project the idea into the future and talk about history from a new and original point of view.
Today we are in a special valley in Liguria: the Val d'Aveto, an area rich in the best herbs for spirits. Inside this valley is Rezzoaglio, a small town where we met the Fabbrizii family, descendants of the famous coffee maker and liqueur maker Giovanni Fabbrizii, who at the beginning of the twentieth century managed to invent a bitter appreciated even by the Dukes of Savoy. In particular, we spoke with Laura, one of the six partners, who warmly welcomed us and allowed us to visit the family liquor factory.
Materia is a coloured window in the centre of Rezzato, in the province of Brescia. Inside, under two beautiful seventeenth-century vaults, there is a forest of plants, colorful flowers, vases with the strangest shapes, garlands, vintage furniture.
Our bees flew over the hills of Pietra Ligure to meet their "friends" bees that, industrious, create quality Ligurian honey at the beekeeping Calcagno Giacomo. Here, among olive trees and dry stone walls, we find their colorful beehives kept by Giacomo, a young beekeeper who illustrates his activity.
The work of the luthier, which according to Mathias resembles a bit of sculpture and a bit of architecture, lives on precise gestures and careful care, especially for those who, like him, have chosen to devote a large part of their activity to the restoration and fine-tuning of precious instruments, intended more for concerts than for simple exhibitions.
Inside the natural park of Montevecchia there is a small community of people, dedicated to work in the agricultural world. This Lecco regional park is known in particular for the production of wines and for the strong link with the Terre Lariane Consortium. Francesco Maggioni's farm is located in this area, surrounded by greenery, with a position that allows you to admire the hilly terrain and the sanctuary of Montevecchia, which stands out bright at the top of the highest point of the park.
Shaping clay, bending steel, defining bodies between the borders of black and white: these are just some of the processes by which Yama Art becomes a place of art and encounter. Place of meditation, of a happy to meet inside and outside. Now we enter the world of Maia
Corinna Butler is an American glass craftsman who has lived in Italy for 27 years and who has made Volterra the heart of her Vitrium Di Butler Corinna workshop. During his visit to his shop he spoke at length about the wonder he feels every time he sees an object of craftsmanship and how happy he is to be able to interact with the ancient Murano glass tradition.
Handicrafts in Campania are one of the prides of the region. In Cava de' Tirreni, a few steps from that pearl known all over the world that is the Amalfi Coast, a laboratory is born that spreads art as soon as you cross the door of the laboratory. To welcome us there is Pierfrancesco Solimene, owner of Solimene Art, who is carrying on the passion for art that is a real family tradition.
Luisa Bamonte, fondatrice di Italian WebTV, intervista Maria Moreni, Presidente ICLA Italia - Cina riguardo le strategie migliori per il Made in Italy all'estero
Pelle & Cuoio is an artisan workshop in the heart of the medieval village of Capena, in the province of Rome. In the workshop we met a scrupulous craftsman who works leather to make leather objects by hand. The models of the products that we see in the shop are truly different, presenting an assortment that satisfies the needs of all people.
Not far from the historic centre of Ivrea, hidden among the houses, is the Rabèl brewery. Daniele and Davide, who have been friends and colleagues since 2012, opened the doors of their Taproom, a place where you can feel the scents and aromas of the beers they produce from the very first moment.
They come in all shapes and colors and can be customized with writing or a design on the end of the temples to make them even more unique. What are we talking about? Artisanal eyeglasses! L’Occhialeria Di Cesare, located on Via De Gasperi in Ravenna, is not just an ordinary optical shop; it is a true artisanal workshop where eyeglasses are tailor-made to satisfy a wide range of preferences
Il Presidente di F.Agr.I., Gianfranco Grieci, incontra Antonella Cavallari, Segretario Generale IILA
"L'arte perfetta" (The perfect art) of Cecilia Ariaudo and Paola and Simona Cenciarelli in Rome is anything but a dark and silent workshop. Once inside, you come across a real kaleidoscope: there are white porcelains waiting of be decorated, the color samples and tables, a large exhibition and a large laboratory, also well decorated and illuminated.
In Como there is the Acqua del Lario shop, which has chosen to be inspired by the Lake Como area for its products. Cities, towns, Larian winds... The name of every single product is unmistakable for those who know the areas of Lake Como, and is chosen with meticulous care. With its scents and fragrances, Acqua del Lario wants to excite the soul and it succeeds perfectly.
Camiceria Bazzocchi is a historic shop in Rome, housed in the historic center of the city, a stone's throw from Piazza Barberini. The shirt shop was founded by Roberto Bazzocchi in 1907 as an artisan workshop where tailor-made shirts were made by hand, without neglecting the precious sale of accessories capable of enhancing masculine elegance.
Riccardo, one of the partners of the company 25k gin, told us how from exotic scents of travel with his partner Simone, first the idea was born and then the 25k gin. A juniper distillate left in infusion with licorice, anise, lemon peel and made unique and special with the addition of 24k gold.
Immersed in the colors and scents of the Pollino National Park, we find the Lavender Park, an enchanting expanse that fills the eyes with extraordinary beauty. Together with Selene, the owner, we tell you the story of so much fragrant beauty.